Welcome to 'Inside The Tour Business'

You see, this exact toolkit has EVERY resource and solution you need to:


  • Get started and easily navigate the early challenges
  • Quickly get your tour business established, get profitable and start scaling
  •  10x your revenue and tour bookings (while staying professional and consistent)
  • Accomplish every goal and realise every vision you set for your business and for your life
  • Assemble a motivated, streamlined team that love what they do and live for your business


How I Went from Zero to a 7-Figure Tour Business Owner


In 2007 my wife and I started a day tour company in Melbourne, Australia.


We started from scratch with less than $5000 capital…


You see, we had NO experience in tourism, NO business experience, NO networks or support and almost NO funds. My IT skills were appalling too – I’m a little embarrassed to admit I was basically clueless.


Now, I don’t say this lightly. But it took serious grit and determination to get through these early stages – because even after two exhausting years of 60+hour weeks, we were taking home $20,000 a year profit from a $65k revenue.

In fact, we came very close to throwing the towel in, several times…


Chances are, you might be doing better than that already in the early years of your own business?


Anyhow, fast forward seven years and slow, steady growth eventually shone through…


Our efforts had paid off. And our goal had been achieved….


We’d actually built that original home-grown business to $2 million+ in annual revenue and created a really GREAT LIFE in the process.


The company was sold in June of 2017 for over seven figures. This just shows you what’s possible. And I want to help you achieve YOUR goals and targets as a unique tour business owner.


However, it was persistence, assembling an elite team around us and a strong desire to transform both this business and create a dream life which brought us results…


So I set about creating the resources, systems and processes to enable us to build a world-class, scalable tour business that didn’t require me to be ‘in it’ as it grew.


Burnout for may tour business owners is REAL. And I don’t want you to “suffer” as you build a business you’re passionate about. Running a business is hard work – no doubt. But it should be manageable and super-rewarding too.

Introducing…


A proven toolkit including 43 resources of done-for-you documents and templates – everything you could need from A-Z, and in between – to build and scale a profitable tour business…without the steep learning curve, and no guesswork.


For years, students and our tour business community have been asking me “how we did it.” Now, after years of building a successful business, extensive development and testing, I’m finally ready to offer it to you.


In ‘Inside the Tour Business’ you’re going to get an unprecedented ‘look behind the curtain’ at the EXACT resources – documents, templates, workbooks, email scripts, reporting, checklists, marketing collateral and more.


Basically, everything we created in our tour business (Melbourne Private Tours), to enable us to get started. These resources helped us find our feet and get established.


You’ll then to go through the gears and uncover how to scale up so much quicker and easier – and in our case, to a tour business generating close to $2.5 million in annual tour sales.


Plus, not only will you get the templates, but you’ll also get many of THE working documents from INSIDE my business. You’ll see exactly what they looked like when put into action.

These business resources and solutions are literally a step-by-step, “do this…then do that” stack of time-saving systems. The same ones enabled us to create enough value in Melbourne Private Tours to sell it for more than $1 million in 2017…

You’re going to find dozens of templates, workbooks, email scripts, marketing tools and more. I’ve carefully designed these so you can literally ‘drag and drop’ into your tour or activity…

…but you’re also going to get rare ‘look under the hood’.

First, let’s look at what you’re getting…and how you’re going to put them to work:

First, let’s look at what you’re getting…and how you’re going to put them to work:


1. SALES


SAMPLE COVER EMAIL FOR RATE AND ITINERARY DISTRIBUTION


A simple template you can use when mailing out your rates and tour descriptions to distribution partners. Rate distribution is always a great opportunity to promote something new and exciting – and to keep your product front of a very busy product manager’s mind. Note how we did this.


SAMPLE TERMS AND CONDITIONS TO ACCOMPANY RATES FOR DISTRIBUTION PARTNERS


These terms and conditions accompanied or tour descriptions and rates and were distributed annually to our agents (travel partners). You can compare these with your own, or use them as a guide to what we felt should be included by way of terms and conditions if you are yet to formalise yours.


SAMPLE – SETTING AND DISTRIBUTING TOUR RATES FOR CONTRACT TOUR GUIDES


Setting tour rates for contract tour guides can be a tricky business. You need your rates to be fair and appealing…but you also need to protect yourself as there are so many considerations and scenarios that you need to take into account – particularly when running many different types of private, customised tours where tours rarely go 100% to script. This is how we went about it.


‘DONE FOR YOU’ OUTREACH EMAIL SCRIPT TO TRAVEL PARTNERS


How do you get a busy product manager to sit up, take notice and get curious about your tours when there are just so many tours and activities for them to remember. This email script is the way to start. Everything they’ll want to know about you they’ll find here.


SAMPLE ENQUIRY RESPONSE FOR CUSTOMISED TOUR


Here’s a short, effective script to pump out tour enquiry responses lightning-fast – and give you every chance of converting them. It worked for us…it’ll work for you!


SIMPLE SALES ACTION PLAN TEMPLATE


The key to implementing an effective sales strategy is to document it, keep it uncomplicated, ensure everybody ‘buys in’ and understands the agreed milestones and accountability. It’s then critical that you review the action plan regularly and chart your progress.


SIMPLE COSTINGS WORKSHEET FOR TAILORED TOURS


We used a super-simple costings worksheet so that our tour designers could spit out customised quotes in lightening quick time


CHOOSING A BOOKING SOFTWARE – A CHECKLIST OF QUESTIONS TO GET IT RIGHT


If you haven’t implemented booking software into your tour or activity, it can be a daunting task. There are an overwhelming number of booking software solutions in the market place so…how do you choose the right one for you? Here’s a comprehensive checklist of all of the features and functionality you should be looking for if your tours are of a customised nature. If they’re not it’ll still help to give you a sense of the type of questions you should be asking.


SAMPLE INTERNAL RATE CARD FOR DIRECT ENQUIRIES


This internal rate card was vital for our tour designers to manage phone and email enquiries in lightening quick time, offering dynamic tour prices that reflected our peak, mid and low seasons.


SAMPLE INCENTIVE ARRANGEMENT WITH TRAVEL PARTNER


An incentive arrangement is something I strongly recommend you try to put in place with your most important distribution partners (or all of your distribution partners). My experience shows that proposing an incentive arrangement will generate more bookings, make you more money and increase loyalty. It also adds to the value of your business when your key customers are tied to you by way of an agreement in some form. Here’s a ‘look under the hood’ at the incentive arrangement we proposed to our biggest ravel partner – by far our largest source of bookings.


SALES AND MARKETING PROCESSES FOR DAY TOURS AND CORPORATE EVENTS


Here’s what my sales and marketing processes looked like when we were selling over $1million dollars in day tours and over $400k in corporate events. They need to be fancy. They just need to make sense and be ‘granular’ in detail. They are forever evolving and improving so don;t worry about them being perfect right now.


TEMPLATE FOR CORPORATE EVENTS AND TAILORED QUOTES


This is how we tracked our enquiries for our corporate events (and we used the same kind of document to track our group quotes, multi day quotes and high-end tailored quotes) it allowed us to track conversion and scheduled systematised follow up.





2. MARKETING


SAMPLE TOUR DESCRIPTIONS FOR A 7-FIGURE BUSINESS


Here’s an insider’s look at our collection of tour descriptions circulated to our distribution partners. The format for descriptions is the same for all – and you’ll notice that on page 4 and 5 I’ve used our Melbourne After Dark as an example to outline some of the key features of an effective tour description – plus some areas that, on reflection, our tour descriptions could have been improved


SAMPLE ‘EXPERIENCE ENHANCERS’


Here’s what our Experience Enhancers looked like. They were an important additional revenue stream. Every confirmed tour booking was given an opportunity to ‘enhance their experience’ 7 days prior to tour. Our Experience Enhancers were commissionable and also distributed to our travel partners to offer to their clients at the time of booking. Sometimes simple things like offering upsells can boost your bottom line much faster than developing more tours, or exploring new markets -which can be costly, time consuming and a drain on resources.


SAMPLE – CORPORATE EXPERIENCES TO COMPLIMENT LEISURE DAY TOURS


Our menu of corporate event experiences is a good example of how to diversify successfully and implement another revenue stream. We identified an opportunity, we did the requisite research to almost ‘guarantee’ there was a market for what we planned to offer, and we grew that division of the business quickly.


‘DONE FOR YOU’ OUTREACH EMAIL SCRIPT FOR CUSTOMER RESEARCH


A really important email script for a tour business looking to find support from their regional tourism organisations and other industry bodies in identifying potential markets and customers for their tours.





3. TOUR OPERATIONS


DRAG AND DROP TOUR GUIDE TRAINING AGREEMENT


A comprehensive, ‘nothing to chance’ template that should slot right into any tour business with a few adjustments and additions to suit. Ensures there is nothing a tour guide doesn’t know relating to your expectations of them, the way in which your tours are delivered and the way that your business operates. It ensures tour guides are representing you and your company, rather than themselves – and that they are living and breathing your company values and brand promises


SAMPLE OPERATIONS MANUAL


We built out our Operations Manual at around the 4-year, $400,000 mark and it was still our ‘systems and processes bible’ right up to the 10 year, $2 million + annual revenue mark – when I sold the business. You’ll be able to literally drop this template into your tour business, drag in the processes you’ve already built out…and create new ones based on the example ones you’ll see in the manual. It’s a comprehensive resource that’ll help you scale up fast


SAMPLE – SETTING AND DISTRIBUTING TOUR RATES FOR CONTRACT TOUR GUIDES


Setting tour rates for contract tour guides can be a tricky business. You need your rates to be fair and appealing…but you also need to protect yourself as there are so many considerations and scenarios that you need to take into account – particularly when running many different types of private, customised tours where tours rarely go 100% to script. This is how we went about it.


SAMPLE SET OF TOUR GUIDE ASSIGNMENT BRIEF TEMPLATES – FOR FIXED TOURS AND CUSTOMISED TOURS


When you offer a lot of tours (as we did in our tour business) it is absolutely critical that your operations manager can prepare tour guide assignment briefs for each individual tour quickly and accurately….and with scope to customise them easily if required – without having to creating a time consuming tour assignment brief from scratch every time. Having a set of ‘ready to go’ templates such as these was the way we were able to ensure this.


SIMPLE TOUR GUIDE ASSIGNMENT BRIEF


If you run tours of a private, customised nature – or if you’re planning on introduce private tours to compliment your shared or group tours, this template is one that you can adapt to fit your tour or activity


SAMPLE TOUR GUIDE INFORMATION AND AVAILABILITY


If somebody joins your tour business in an operations role and needs to start allocating tours asap, there’s a lot of key information that will help them perform the task efficiently and effectively. How far away do your guides live from the office/pick up location? Their current availability calendar? Particular tours they excel in? Specific interests? Passions and hobbies? Foreign languages spoken? Other important information? Matching the right guide with the right group and right tour is critical to a 5-star guest experience. This worksheet allows anybody to hit the ground running with everything they need to start allocating tours to tour guides.


SAMPLE RUN SHEET FOR MULTI-DAY OR CUSTOMISED TOURS


Here’s an example of the tour run sheet we used for both multi day trips that we organised, and even for highly customised tours that require more detail than a standard tour assignment brief. You should be able to easily adapt this to meet your own needs.


SAMPLE TOUR OR ACTIVITY BOOKING FORM


This Booking Form was one we used for our private and customised tours pretty much right up to the time I sold the business in 2017.Drag, drop, adapt if need be. Remember to present your terms and conditions in this doc!





4. FINANCE, BUDGETING AND FORECASTING 


SIMPLE BUSINESS BUDGET TEMPLATE –ACTUAL AND PROJECTED


An uncomplicated budgeting worksheet that allows you to record your actual revenue, cost of tour sale, gross profit, business operating expenses and net profit. It then allows you to look ahead to the coming year, make a decision month by month on what revenue targets you’re going to set (20% increase per month? 30% increase per month?). You can then increase the cost of sale and business by the same % to arrive at forecast monthly expenses and a forecast monthly and yearly net profit. The key then is to review your forecast budget each month, line by line to see if you’re on track. If you’re not on track, why not? It enables you to take action right there and then, instead of identifying issues at the year’s end and working out what went wrong.


SAMPLE FORTNIGHTLY REPORT – ACCOUNTS PAYABLE v ACCOUNTS RECEIVABLE


Cash flow is hugely important in a small, growing tour business – as I’m sure you know by now. But you don’t want to spend unnecessary time managing your cash flow. As quickly as possible you want to outsource your bookkeeping so you can shift your focus to ‘the business of growing your business’. You DO need to be across this though. Therefore, have your bookkeepers prepare a simple weekly or fortnightly report for you. It should include:


· Your current business banking balance


· A list of invoices you need to pay – and whether they are currently overdue.


· A list of invoices outstanding/owed to you – and whether they are currently overdue.


Next, when you receive the report, go quickly down the list of payables and authorise those you would like your bookkeeper to pay. You then go through the list of receivables and note those you would like your bookkeeper to chase up for payment (always recommend chasing up by phone…this is proven to be 10x more effective than email)


The result? I always felt 100% in control of my cash flow…and it took less than 10 minutes of my time per fortnight.


SAMPLE SALES REPORT FOR A 2-YEAR BUSINESS


The key to success from the day you open the doors of your tour business: know your numbers. At a minimum, you need to be generating a monthly report that tells you how much revenue you are generating, whether it is increasing or decreasing month to month – and the source of this revenue. This sample sales report is from an 18-month established tour business. Every young tour or activity should aim to report in this fashion as a minimum.


SAMPLE EMAIL SCRIPT – REQUESTING A RATE REVIEW FROM OUR SUPPLIERS


Each year we got in touch with every one of our suppliers. We offered 18 different private tours, plus many customised tours and corporate events. We therefore used around 30-40 suppliers regularly. The purpose of the annual email contact was to make sure we were getting the best possible rates – and the best possible experience from each supplier. We were always looking for an ‘edge’ in our tours and looked to our suppliers to go above and beyond for us to give us the edge we were looking for. There are some key areas you need to cover off in an email to get the right result.





5. PEOPLE AND CULTURE


ROLES AND RESPONSIBILITIES TEMPLATE


This is critical to any tour business with ambition to grow. It’s so important everybody knows exactly what they are responsible for across all areas of the business – and, most importantly, what the people around them are responsible for. It needs to be clear and visible for all to see. As with any small business, roles and responsibilities will often be ‘fluid’ and more than one person may be responsible for a task. It’s important however that one person ultimately ‘owns’ a task (you can denote this with an *asterisk* when building out your company Roles and Responsibilities doc)


SAMPLE ROLES AND RESPONSIBILITIES FOR A 7-FIGURE BUSINESS


If you want to see what a Roles and Responsibilities document actually looks like inside a multi 7-Figure tour business with 5 full time office staff, 6 outsourced solutions and 20 tour guides, then here it is!


SAMPLE STAFF PERSONAL DEVELOPMENT PLAN – OFFICE MANAGER


A highly effective way of motivating and incentivising your staff, getting everyone ‘on board’ and feeling like they are a part of something special.


SAMPLE PERSONAL DEVELOPMENT PLAN – OPERATIONS MANAGER


This was the version of our PDP we created for our Operations Manager with a completely different set of Role Specific Objectives.


PRODUCTIVE 20-MINUTE TEAM MEETING TEMPLATE


This template was awesome in our business. For any small tour business that understands how critical communication is…but wants to avoid ‘meetings for the sake of ‘meetings’. We found this short, sharp, meeting agenda to be a highly effective communication tool – and left everyone with the time to get on with their job.


THESE NEXT 4 RESOURCES...


**These next 4 staff related resources are concerned with bringing new staff into your business, getting them quickly to a place where they can have a positive impact…and also being prepared if things don’t go to plan.


As you grow, it’s almost inevitable that resources such as these will be required.


Believe me, you don’t need them… until you need them, so inject them into your internal procedures asap. They’ll likely save you a lot of headaches down the track.


  • SAMPLE NEW STAFF ORIENTATION CHECKLIST


  • STAFF UNDER-PERFORMANCE MEETING PREPARATION


  • EMPLOYEE EXIT PROCEDURE


  • MEETING SCRIPT - TERMINATING EMPLOYMENT 





6. RECRUITING 


SAMPLE POSITION DESCRIPTION – MY FIRST MANAGER


This position description was a highly effective one for us. We tested plenty of PD’s and this one had all the ingredients to draw out the right pool of candidates.


SAMPLE – POSITION DESCRIPTION – TOUR GUIDE


We tested many different tour guide job descriptions over many years and this one by far got the best results and the best pool of candidates time after time.


SAMPLE – LETTER OF OFFER


Once you’ve found your Mr or Mrs ‘right’…what next? Well you need to look like the professional business you’re striving to be…and you need to cover all basis and protect yourself. A thorough, ‘nothing to chance’ Letter of Offer (You might call it an Employment Contract) is crucial. Here’s a sample one for our ‘General Manager’ position.


ALTERNATIVE POSITION DESCRIPTION – OFFICE MANAGER


Here’s another example of a really effective Position Description we used for an Office Manager we hired in 2015. You might speak to you more than the ‘Manager PD you would have seen earlier (Resource 14)





7. PREPARING A BUSINESS FOR SALE 


TOUR BUSINESS ‘INFORMATION MEMORANDUM’ FOR A SUCCESSFUL BUSINESS SALE


Ever dreamed of cashing in on all the blood, sweat and tears and selling your tour business in 3, 5 or even 10 years?


Yes??


Well if you dream of ‘set you up for life’ kind of money for your business then this IM shows you exactly what you need to do to present your tour or activity to potential buyers. It’s a fascinating insight into a 7-figure tour business and the level of detail required to take a tour business to market… and get that dream result.


SAMPLE BUSINESS APPRAISAL LETTER


If you’ve decided that you want to sell your business and you’ve even started preparing to take it to market...before deciding on a business broker to assist you (if that’s the way you decide to go)...here’s what you can expect of a broker that wants to work with you. This is the level they should be going to to try and win your business.

Uncovering a 7-Figure Tour Business –

You’ll Get More than a Stack of Resources and Documents..

With these resources, you’re going to see EXACTLY how these tools looked in a 7-figure tour business – not a lump of business templates, but HOW they were populated and how WE used them effectively as we scaled.


In ‘Inside the Tour Business’ you’ll get a complete blueprint of ‘common sense’ tools and resources any business owner needs to start, establish and scale their tour or activity.


Plus, you’ll take them, drop them into your business AND see how they looked in my business at a 7-figure level. A bit like peeking over the fence.


And by doing so, you’re giving your tour business a massive edge in several areas:

Neil Beevers, Proprietor @ XO Perth Private Tours

“Thank you, thank you Josh, for the incredible ‘Inside the Tour Business’ resource pack, an immense amount of valuable information and tools that really live up to its name. As a relative newcomer to tourism, I’ve learned a heap of industry insider information, not least how to present painstakingly designed products to every market channel in an effective way.

It’ll also definitely help fast-track my initial Quality Tourism Accreditation, assist with early and ongoing growth, avoid a bunch of pitfalls and assumptions I would otherwise have suffered and allowed me to tackle staffing with confidence…the list goes on.

I can’t even calculate how many hours work and dollars I’ll have saved. What a fantastic product. Cheers to you!”

Imagine Now How Much Easier Building Your Tour Business Could Be With All the Foundations In Place…

  • …You’ll create more appealing, more engaging, better converting tour descriptions. This means your tours increase in popularity and as a result, become more profitable for you.


  • …You’ll give global travel partners everything they need to work closely with you – you’ll present yourself as a qualified authority, even without years of experience and revenue! It’s the best possible chance to sell your tours through their global channels and taking your revenue potential to the next level – something 95% of tour businesses only dream of.


  • …You’ll implement these crucial systems, processes and procedures right across your tour business. Combined, they’ll enable you to scale up way more quickly to 7-figure level and beyond – something which might take 10 years to learn – and still maintain the high-quality, personalised service you provide as a small operator.


  • …You’ll discover how to recruit, train, organise and incentivise your team (both tour guides and office staff). You’ll have a strategy in place so they deliver a great experience consistently and represent you and your brand the right way. The result? You can a great name for your brand and repeat business develops into a consistent revenue stream.


  • …And, you’ll develop an intimate relationship with your ‘numbers’. What I mean is, you’ll understand how to make accurate projections and smart business decisions.


For example, things like new hire’s, new equipment, new marketing initiatives and more. You’ll know what you can and can’t afford and set a budget accordingly – month in, month out, you’ll sleep better knowing everything’s budgeted for.


So you can see how this might work in YOUR tour business…

Believe me, this is an unseen-before opportunity for me to SHOW you how building up to a 7-figure revenue tour business can be done…you’ll save time, money, effort and heartache.

Having the foundations, systems and procedures in place not only helps you grow your business but makes you FEEL like a professional business.

As you can tell, I’m confident this entire back-catalogue of tools, templates, processes, and systems can work for your business.

It’s Everything You Need in One Place To Systematise and Scale Your Business


  • You’ll have the EXACT templates we used for Melbourne Private Tours – our own tour business – to present ourselves as a professional outfit. One big global partners would immediately take seriously.


  • A complete library of resources put together by experts who’ve been in the industry for over 12 years…and built a highly-successful tour company from scratch.


  • Methods and tips for how to position yourself to build high-quality tours – one’s people really have THE MOST memorable experiences for life. They’ll love and share this with their friends and family. Just word of mouth alone will skyrocket!

Ruth Franklin, Director of Sales @ Secret Paradise

“I have been operating a successful tour business for almost 10 years but wish I had discovered Josh Oakes and ‘Inside the Tour Business’ back when I formed the business. What has taken me a number of years to evolve and develop would have taken a lot less time with the support and knowledge that Josh delivers from his own personal experience in ‘Inside the Tour Business’. Advice and knowledge that I am still able to learn from today.

Sharing easy to action advice and best practise in the form of action checklists and business templates (insert product name) will build the ultimate foundation for the success of your business.”

This Was Designed to Be both Affordable AND Accessible for ANY Sized Tour Business…

As I mentioned, this really is a behind-the-scenes look at how to grow a tour business to 7-figures in annual revenue, without learning the hard way and making the stilly mistakes we did as complete rookies back in 2007…


Now, just last weekend I circled a few of my expert tour buddies and mentioned the idea of this product – they thought I was nuts “giving away” my secrets.


Together we calculated the value to be 8-10x what you’re being offered today…and as much as I value people’s opinions – especially industry veterans – their advice didn’t keep me from going ahead with this.


In fact, that’s exactly the attitude which got me here today. They said easily $1,000 MINIMUM for the product – some even doubled this figure. I took their advice, sure – combined, they have over 40 years’ experience in the game – but it’s ultimately my decision.

Matt Morris, Owner @ runningtours.com.au

“The contents of ‘Inside the Tour Business’ are unbelievably valuable for any tour operator. I’ve been in business for over 4 years and am constantly reading on topics of business and tourism, but finding the right resources for a tourism business are hard to come by. There are a lot of hit and miss resources out there – but this is not one of them”

With These Solutions, You’ll Literally Save Yourself Thousands of Dollars While Creating A HUGE Impact on Your Business Growth

And that’s why ‘Inside the Tour Business’ was created at a price ANYONE can afford to invest in – today.


The price of ‘Inside the Tour Business’ is just $127


…that’s not $127 monthly – that’s one payment…one time…ONCE!


Most businesses spend thousands of dollars each year on resources, courses and products to build their businesses!


And this really hasn’t been seen before – at least not in the tour and activity industry. Which means you could become one of the select few to get their hands on this.


I mean, at $127…


 I’m literally giving this away – plenty of people have told me that. There are thousands of dollars in value here, including 43 highly-detailed resources and solutions – everything you’ll possibly need to scale your tour biz wildly.


Apply just 1 or 2 of these resources and you’ll get instant ROI. In fact, any tour business will want to apply and implement most if not all 43.


And if you think you don’t have time to implement these resources, there’s literally no time, or learning involved. put it this way…

Coreena Vieth, Shutterbug Walkabouts

“Inside The Tour Business’ is amazing – an incredibly helpful resource in commencing the process of up scaling our business. The templates and samples are invaluable and I can highly recommend them to anyone, whether just starting out or wanting to take your tour business to the next level.”

‘Inside the Tour Business’ Actually Helps you Grow Your Business While SAVING Time…



…Time you could spend enjoying the benefits of your hard work – with family, friends… even taking a vacation.

You don’t need to ‘learn’ or ‘study’ the materials, I’m not here to give you another ‘job’ on the to do list…you just need to drop them into your business, or simply COPY scripts, charts, reports etc. I’ve made it THAT easy for you to start using in your business right away.


Come to think of it, it’ll save you months of time creating these, and potentially years of trial and error.

Everything you’ll get worked in a 7-figure tour business.

Rachael Biggins, Barefoot Sailing

“Before I found ‘Inside The Tour Business’ I was really needing to advance my business to the next level, but I was holding off for reasons I didn’t know at the time. I had systems in place although I needed to take time to expand on them, I just didn’t have the time document properly, I needed guidance. My business was doing well with FIT’s and local agents, and I was ready to bring the big agents into the mix and hire more staff so I really needed to have all my ducks in a row. But somehow I just kept stalling, I just didn’t know where to start and sometimes couldn’t even string together the right words to put into important documents, after all, I had never done this before. “Start off on the right foot” has always been my attitude in business, which is great until I don’t know which foot to start with!


‘Inside The Tour Business’ has been my ‘go to’ resource. Using the examples and templates in ‘Inside The Tour Business’ I have managed to power through and get those documents and strategies in place. With everything from tour descriptions to terms and conditions, email scripts for reaching out to travel agents, staffing, budgeting, and the big one – Information Memorandum for a successful business sale – because we should all have a prepared exit strategy right?


This really “cuts to the chase” taking away the uncertainty and anguish. If you’re a perfectionist like me who delves into the small details, this will save you countless hours poring over your work. Just tweak it to suit your business, and you’re away!”

Oh, And There’s a BONUS I Didn’t Mention Yet…

I want this to be the most valuable set of resources I can possibly give back to my fellow tour business community…so:


By ordering TODAY I’ll automatically be sending you over a 1.5-hour recorded implementation session.


It was a massively valuable session that we recorded recently where 50 of our newest ‘Inside The Tour Business’ customers joined a live video call and asked me dozens and dozens of questions about these resources and solutions, how I used them for maximum impact in my biz…and how they can do the same in theirs.

..this really is something:

Its an opportunity I’d have killed for during my early years building our tour business…


It’ll ensure you’re ready to explode your business right away. Plus, you’ll be able to ask me any questions related to guiding your business into that version you’ve been dreaming of!

Remember, today’s price is just $127…



Enrol Today…



…And start scaling your tour business to annual revenues you never thought possible…without walking the mistake-ridden path we did and many before you!



JUST $127.00


Josh Oakes


Hi, I’m Josh. 

In 2007 my wife and I started a day tour company in Melbourne, Australia.

You see, we had no experience in tourism, no business experience, no networks or support and no funds. My IT skills were appalling - I considered myself clueless.

I don’t say this lightly. But it took serious grit, determination and tears - because even after two exhausting years of 60+hour weeks, seven days a week, we were taking home $20,000 a year profit from a $65k revenue. In fact, we came very close to throwing the towel in. Several times.

Anyhow, fast forward seven years ...we’d built that original home-grown business to $2 million plus in annual revenue and created a really great life in the process, before ultimately selling the company in June of 2017 for over seven figures.