Step1 - Choosing a Local Market Segment
Step 2 - The Research Phase
Step 3 - Ironing out the creases with a well planned ‘fam trip’
Step 4 - Pricing 101 for a Locally Geared Experience
Step 5 - Writing copy that speaks to your audience
Step 6 - Marketing 101
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Marketing 101 Introduction (0:31)
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Introducing Chris Torres - Tourism Marketing Agency (1:00)
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Interview with Chris Torres Choosing a Market Segment and Facebook Ads (23:01)
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Introducing 'How To Turn Lookers Into Bookers' (1:34)
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Chris Torres - 'Lookers Into Bookers' - Digital Version
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Key Takeaways Interview with Chris Torres
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Getting Started With Facebook Ads. Lessons Learned In My First 3 Months [NEW] (45:03)
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Introducing Checkfront Local Marketing Guide for Experience Providers (1:27)
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Local Marketing Guide for Experience Providers
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Interview Kyle Davidson - Top Tips For Local SEO and Keywords (4:31)
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Interview Kyle Davidson Selling via Online Platforms (6:21)
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Introducing Quentin Aisbett - On Q Marketing (1:04)
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Interview Quentin Aisbett OnQ Marketing - Google My Business and SEO (20:16)
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Introducing Russel Astle-Coates - Tourism Tiger (0:35)
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Interview With Russel Astle-Coates - Tourism Tiger - Talking Websites - Top Tips (16:12)
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Local Collaborations (7:39)
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Outsourcing in 5 Simple Steps [NEW]
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Local Collaboration Proposal Template
Step 7 - Real World Examples of Successful Local Market Pivots
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Introducing Coreena Vieth - Shutterbug Walkabouts (1:03)
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Interview Coreena Vieth (13:45)
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Introducing 'Tourism Tim' Warren - Baja Air Ventures (1:07)
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Interview 'Tourism Tim' Warren (26:44)
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Introducing Michael Simmons Mount Warning Tours (0:53)
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Interview with Michael Simmons - Mount Warning Tours (9:43)
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Introducing Neil Randell - Magnetic Islands Best Bus Tours (0:57)
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Interview with Neil Randell - Magnetic Islands Best Bus Tours (15:56)
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Introducing Thomas and Catherine Oliver - Amelia Adventures (0:55)
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Interview with Thomas and Catherine Oliver - Amelia Adventures (18:12)
Step 8 - Keeping People Safe
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Introducing Orlando Berne - Hit The Road Tours (1:27)
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Interview Orlando Berne - Hit The Road Tours - Keeping People Safe (9:56)
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Presenting Your COVID Safe Policy On Your Website (1:58)
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Tourism-Industry-Guidelines-for-coronavirus-COVID-19
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Michael Simmons Mount Warning Tours - Best Practise Keeping People Safe (8:03)
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Sample Risk Assessment and COVID-19 Policy For Mount Warning Tours
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Local Market Recovery Slide Deck
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Customer Health Screen Tool (2:48)
