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Local Market Recovery
Welcome
Welcome To The Training - Local Market Recovery (2:25)
Step1 - Choosing a Local Market Segment
Who am I going to serve (13:34)
How To Create A Customer Avatar For Your Chosen Local Market Segment [NEW] (19:55)
Creating A Customer Avatar Template [NEW]
Step 2 - The Research Phase
Finding my new customer (and the questions to ask) (17:16)
How I quickly grew a local market segment to $400k annual revenue (7:35)
Top Tips For Deep Dive Customer Research (3:16)
Sample Research Survey Template
Local Market Recovery Outreach Scripts
Step 3 - Ironing out the creases with a well planned ‘fam trip’
Ironing Out The Creases With a Fam Trip (7:24)
Ironing Out The Creases - How You Can Use The 11 Star Design Principle (7:13)
11 Star Design Principle Worksheet
Step 4 - Pricing 101 for a Locally Geared Experience
How to Price Local Experiences (7:34)
Pricing For Profit Webinar (31:08)
Introducing Kyle Davidson - Sourced Adventures (0:55)
Interview Kyle Davidson - Busting The Myth That Locals Won't Pay (6:28)
Calculating Your Fixed and Variable Costs
Calculating Your Business Operating Expenses
Step 5 - Writing copy that speaks to your audience
Introducing Meg Law - Chatterbox Marketing (2:02)
Interview Meg Law - Writing Copy For The Local Market (9:50)
Writing Copy For Local Business v International Visitors (11:06)
Writing Copy - Sample Experience Menu For International Markets
Writing Copy - Sample Experience Menu For Local Businesses
Step 6 - Marketing 101
Marketing 101 Introduction (0:31)
Introducing Chris Torres - Tourism Marketing Agency (1:00)
Interview with Chris Torres Choosing a Market Segment and Facebook Ads (23:01)
Introducing 'How To Turn Lookers Into Bookers' (1:34)
Chris Torres - 'Lookers Into Bookers' - Digital Version
Key Takeaways Interview with Chris Torres
Getting Started With Facebook Ads. Lessons Learned In My First 3 Months [NEW] (45:03)
Introducing Checkfront Local Marketing Guide for Experience Providers (1:27)
Local Marketing Guide for Experience Providers
Interview Kyle Davidson - Top Tips For Local SEO and Keywords (4:31)
Interview Kyle Davidson Selling via Online Platforms (6:21)
Introducing Quentin Aisbett - On Q Marketing (1:04)
Interview Quentin Aisbett OnQ Marketing - Google My Business and SEO (20:16)
Introducing Russel Astle-Coates - Tourism Tiger (0:35)
Interview With Russel Astle-Coates - Tourism Tiger - Talking Websites - Top Tips (16:12)
Local Collaborations (7:39)
Outsourcing in 5 Simple Steps [NEW]
Local Collaboration Proposal Template
Step 7 - Real World Examples of Successful Local Market Pivots
Introducing Coreena Vieth - Shutterbug Walkabouts (1:03)
Interview Coreena Vieth (13:45)
Introducing 'Tourism Tim' Warren - Baja Air Ventures (1:07)
Interview 'Tourism Tim' Warren (26:44)
Introducing Michael Simmons Mount Warning Tours (0:53)
Interview with Michael Simmons - Mount Warning Tours (9:43)
Introducing Neil Randell - Magnetic Islands Best Bus Tours (0:57)
Interview with Neil Randell - Magnetic Islands Best Bus Tours (15:56)
Introducing Thomas and Catherine Oliver - Amelia Adventures (0:55)
Interview with Thomas and Catherine Oliver - Amelia Adventures (18:12)
Step 8 - Keeping People Safe
Introducing Orlando Berne - Hit The Road Tours (1:27)
Interview Orlando Berne - Hit The Road Tours - Keeping People Safe (9:56)
Presenting Your COVID Safe Policy On Your Website (1:58)
Tourism-Industry-Guidelines-for-coronavirus-COVID-19
Michael Simmons Mount Warning Tours - Best Practise Keeping People Safe (8:03)
Sample Risk Assessment and COVID-19 Policy For Mount Warning Tours
Local Market Recovery Slide Deck
Customer Health Screen Tool (2:48)
Teach online with
Customer Health Screen Tool
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